May 29, 2018
In a conference call with leading figures in the blockchain industry, including :
Parker Fairfield, the CEO of blockchain agency FusionICO, announced the relaunch of the company’s Asia fundraising services.
“This is huge,”Dubinin said, further to the announcement. “Asia, and specifically China, are where the biggest pools of funding are right now. Everyone wants Chinese whale investors involved in their ICO, but very few can bring them to the table.”
“The fund-raising will be carried out for all users,”Fairfield elaborated, referring to the users of the chat group communities that FusionICO sets up for all clients, as part of a larger Asia communications strategy. “However, aside from crowd-funding processes, we will be placing emphasis on book-building.” “Book-building” as a term refers to raising funds from relatively small pools of big investors, referred to in investment communities as “whales”.
Fairfield went on to introdue the key figure to be responsible for book-building in Asia, Yao Hu, FusionICO Head of Investor Outreach. “I’m very happy to be joining the FusionICO team,” Hu told participants, “and very excited to be in charge of our re-launched book-building services.”
Hu went on to outline the processes by which FusionICO would win and secure multi-million dollar commitments from pools of whale investors. “We have implemented a multi-channel approach, involving both digital and offline tactics. Those channels and tactics will yield focused lead generation and data-base building. Closing these leads will be up to me and my team.”
“Yao is an experienced closer,” said Alexey Burdyko, CEO of Play2Live, which successfully concluded its ICO with FusionICO. “Asia, and of course China, have a lot of grey area to navigate, not just for book-building, but even to promote your project. Fusion’s book-building efforts were critical to Play2Live’s ICO. The fact that they are re-launching that service is great news for projects looking to raise funds in Asia.”
Responding to queries as to why the book-building service had been suspended, Fairfield wasted no words. “FusionICO only offers services it knows it can deliver on. We had a company shakeup, and as a result could not offer the book-building service with full confidence. Our new team and process is already yielding results, so that we can confidently re-launch book-building for clients.”
Fusion ICO brings the best projects to the right Asia investors, with complementary project value growth components: local Asia comms offices, and project development/consulting. Its international team, experienced in tech and operations, is dedicated to realizing your blockchain/startup vision.
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