May 24, 2019
Lasio Professional Hair Care announces the in West Hollywood, California, and the official launch of their new product, Hypersilk Texturizing Keratin Mist, a new way to do texture. The pop-up shop will run Monday, June 17 to Wednesday, June 19, 2019.
In a world consumed with digital interactions; Lasio Professional Hair Care is taking the time to connect and build relationships physically. The Live Life Frizz Free event is a pop-up experience bringing fun, interactive experiences, and education to salon partners and consumers.
"It’s an opportunity to connect with not only salon professionals but the beauty lovers that make our industry thrive," commented Nadine Ramos, CEO of Lasio Professional Hair Care. "I'm excited to provide a full experience that will bring people into my world of innovation, texture, and keratin.”
The Live Life Frizz Free pop-up experience, will have specific educational training and events for both salon professionals and beauty lovers, each day offering a different experience.
Day 1: Day for the Pros- 1pm-9pm
Licensed cosmetologists and salon professionals will gain three certifications in one day: Lasio Keratin Specialist, Fantasy Color with Master Colorist Kimberly Tay @Kimberlytayhair, and Texture Cuts with texture cutting sensation Dominick Serna @DomDomHair. The day also includes free refreshments and premium open bar. Tickets cost: $150
Day 2: A Day for Beauty & Hair Lovers- 3 Events in One Day
Three sessions of fun, glam, beauty, and texture. Beauty lovers will get their beauty fix with all-day keratin action, interaction with Lasio hair care products, free boho braids, exclusive discounts and gifts, and meet top Instagram influencers and beauty bloggers.
Session 1: 1:00pm-3:00pm
Special guests Jordan McCrary (@juicesandberries) and Natalie Romo (@Nat_Romo). Ticket cost: $50
Session 2: 3:30pm-5:30pm
Special guests Dessie Mitcheson (@dessiemitcheson) and ShaeMarie (@theshaemarie). Tickets cost: $50
Special guests Jordan McCrary(@juicesandberries) and Natalie Romo(@Nat_Romo).Ticket cost: $50
Session 3: VIP Texture Event- 6:00pm-9:00pm
Music, fun, beauty, and networking. Enjoy all the fun from sessions one and two plus a premium open bar, hor d'oeuvres, swag bag, and a chance to win a free keratin service.
Special guests: Khloe Terae (@khloe), Brit Manuela (@britmanuela), and music by DJ Palina La Diva (@djpalinaladiva). Tickets cost: $70
Day 3: Salon Owners Sip and Chat
Day Three will offer an exclusive, invite-only, Sip and Chat Lunch hosted by Nadine Ramos for Salon Owners.
"The Live Life Frizz Free popup experience is going to be a time for fun and networking as we come together to share our love of beauty, innovation, and keratin," states Ramos.
For press inquiries contact: Morisha Gaul at [email protected]
For tickets visit:
About Lasio Professional Hair Care
Lasio Professional Hair Care is an industry leading keratin-based company. Founded Nadine Ramos, Lasio was established in 2000 and currently distributes in 48 states and four continents. They are the pioneers of the keratin industry, leading with integrity and innovation. With a long-standing reputation of safe, effective, and quality products, Lasio is the premier choice of top salons and stylists across the nation.
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